The evidence is clear: taking risks *is* your job as an entrepreneur if you want to be successful.

Whether you run a business or hope to do so one day, building your tolerance for risk is vital. Read on as in this post we explore what it looks like to truly take risks, how to get comfortable with being uncomfortable, and the inside scoop of some of my own risk taking this year.

Becoming an entrepreneur has never been easier. But should you make the move to self-employment and become an entrepreneur, or stick with the security of a 9-5? Read on for four questions to ask yourself to get clear on what you should do.

Don't stay stuck in indecision for another year. This January, use our ten-step guide to take action towards career clarity.

Exploring the third option in the 'Generalist' v 'Specialist' debate: The Hybrid professional. An interview with Dr Sarabeth Berk. Part 2 of 2.

A low down of the seven top traits I've observed in successful entrepreneurs.

Overcoming the focus and execution challenges that sit between you and your biggest goals. Part 2 of a 2-part series.

An essay on finding the necessary conviction to pursue what you SAY you most want in your career and relentlessly execute upon it. Part 1 of a 2 part series.

A joint newsletter post ft. Tejaswi Gautam of Future of Work, Future of You on the power of investing in your personal brand to ensure you future-proof your career.

When you're taking risks, dreaming big and going for gold... you won't always reach the stars. Here's how to pick yourself up again after a fall.

Part 2 of 2 - Nearly every new founder faces hurdles of a lack of time, money, confidence and focus. Read on to find out how your confidence and focus issues are blocking your progress and what to do about it.

Part 1 of 2 as we explore the common hurdles new founders face in their lack of time, money, confidence and focus.

‘Follow your passion’ is advice often thrown around when starting a business or side project. For those who have yet to discover theirs, this advice is frustrating. But, here’s a more helpful way to look at it..

The working world has changed for good. Remote work, digital nomadism and the search for meaning make the workplace more exciting than ever. But how do you capitalise on it? Is entrepreneurship the answer?

Personal reflections having taken The Ask onto the road, alongside some life and business lessons for us all.

The strategies and checklist to get from 0 to 1000 email newsletter subscribers, taken from the tools I used to grow The Ask newsletter

Follow these four steps to setting goals that light you up, plus what you can expect from me, The Ask® and this newsletter in the year ahead

Getting customers is key to the growth and success of your new business. But how do you do it, without feeling gimmicky, strained or uncomfortable? Read on for tips on how to promote your business authentically.

Customers are the lifeblood of any business. How do you know who they are? We speak to Product Marketing expert Alicia Carney for her insights on customer acquisition and niching.

Niching is a vital skill for any entrepreneur starting a new business. It can make or break your business strategy and mean the difference between success or failure. Here's everything you never knew about niching and how to do it for your business.

A framework for building your business model based on what you, the market and your customer ultimately want.