Where independent consultants & coaches become
go-to experts, generate consistent client demand and
pay themselves generously.

Authority isn’t about being famous. It’s the modern career currency.

Authority means being known, trusted, and sought after amongst the clients that you most want to serve.

In a world where the 9–5 is dying and white-collar work is evolving, building your Authority is the answer to not only stand out, but to survive in the future of work
— Ellen Donnelly

Through a blend of curriculum, coaching, and community you will;

→ Craft razor-sharp positioning that calls in aligned clients

→ Build a Body of Work to share your ideas at scale

→ Create consistent client demand from strategic networking

Authority Club is a 12-month home for your ideas, expertise, and creativity to flourish.

£999 for the year.

We start May 2025.

Does this sound like you?

  • You are smart and ambitious for what your business can achieve in the world

  • You are a services provider who works with high-ticket clients e.g. as a consultant, strategist, coach, designer, facilitator, trainer or guide

  • You already know that what you do works but know you could differentiate yourself much more clearly, be more compelling and consistent in how you market yourself

  • You’ve achieved wins in your business, you’re no stranger to client work and you already have case studies. And now you are ready to take things to the next level of reach, income and impact

  • You want to do more than deliver a service, you are interested in being an industry leader and well-established voice in your space (an Authority)

  • You want to pay yourself generously, but you’re in this for the long run (not expecting quick fixes or get rich quick schemes)

  • You know that doing great work with real-world clients is exactly what’s required to create great content. You recognise that creating this great content then creates even better clients (and want more of both)

  • You are an independent thinker and are not looking to be spoon-fed. You can think critically about the right steps for you, taking what resonates and discarding what doesn’t

  • You enjoy learning and being in community, you are low-ego and appreciate access to high-impact trainings that can save you time and endless searching in the wrong places

“This is my life’s work.

Authority Club is the culmination of years of supporting talented professionals tell their story, and design businesses they love. This is the foundational work if you want a successful and fulfilling self-employed career.”

What’s inside your Club membership

Live support every month


Join Ellen live for a group training session or coaching call, every other week, and personalised feedback on your content when you most need it.

A proven process



Our Authority Manifesto is always on-hand, and built from 100s of clients. It’s there to guide your business growth and remove guesswork.

Powerful peer community


Swap ideas, collaborate, celebrate wins and never feel like you're building alone. AC is built inside the leading community space, Circle.

Only high-impact touch points to grow your business.

Access consistent, high-quality support when you need it.

Because a full year means you’ll get meaningful results.

And, bonus sessions with Authority Experts including…

  • A web strategist and designer, specializes in helping coaches, entrepreneurs, and other service providers elevate their digital presence with strategic websites and seamless tech setups. With expertise in creating websites that position clients as authorities, she also supports the implementation of systems like online courses, memberships, sales funnels, and automations, enabling her clients to save time and scale efficiently.

  • Abha Malpani Naismith is an AI Brand & Content Strategist who teaches female founders, solopreneurs, and coaches how to use AI to simplify their content creation, nail their messaging, and show up consistently online. With 20+ years in PR and digital communications, Abha now empowers women to use tools like ChatGPT and Canva to create high-impact content, amplify their visibility, and grow their businesses—without burnout or breaking the bank. A working mum of two based in Dubai, she’s also passionate about redefining what work can look like and building a life of freedom, flexibility, and fulfillment. Through live workshops, digital courses, and her online community, Abha is making AI accessible, relatable, and transformative for women everywhere.

  • Frances Odera Matthews is a Certified Notion Consultant, Founder of The Notion Bar, and seasoned design-thinker with over 10 years of experience optimising creative and logistic industries. Over the past four years, she has worked with over 150 clients, creating 'cultures of intention' by transforming tangled workflows into bespoke Notion ecosystems that' 'tell the story of your work'.

  • ‘The Welcome Sequences Guy’ Jeff Felten is a brand strategist and the Founder of Content Remedy. He has driven $600k for solopreneur clients and specialises in email marketing help for solo business owners with amazing offers, but who struggle to market them well.

  • Lu Li is a serial entrepreneur with over 12 years of experience building and scaling businesses. She is the founder of Content Gym, a content writing and strategy service that helps creators use LinkedIn to attract real business opportunities.

  • Grace is a Pitch Expert, actor, writer and comedian who delivered corporate training programmes for over 10 years. She empowers small business owners to deliver knock-out pitches so they can attract more of the clients they love. 

The Authority Manifesto

A living, breathing playbook to grow your Authority-led business with high-ticket clients.

The Authority Manifesto helps you fill in the gaps on your unique journey to building profitable and personally fulfilling Authority-led business. It’s our core curriculum. Think of the Manifesto as a strategic, practical resource you can dip into as needed. Part interactive playbook, part case study, and part library. Dip into it as and when you need (no endless hours of video footage to watch on 2x speed).

Live Trainings on Growing an Authority Led Business

Sales, marketing and positioning lessons bridging the theory-action gap

Once per month, join a 75-minute, high-impact training with Ellen. Covering essential topics related to the Authority process (crafting razor clear positioning, developing your Body of Work or creating clients from strategic networking). Trainings enhance your understanding of core topics and offer actionable takeaways to implement right away. Replays stored in the Library.

Authority Experts (Bonus Trainings)

Extra live sessions from our Authority Experts sharing trade secrets.

Join our bonus training sessions hosted by Authority Experts, who will be sharing their expertise on a specific topic relevant to the Authority process (from pitching, to proposals to growing on socials). Replays stored in the Library.

High-Calibre Peer Support

24/7 access to a network of peers who get it.

Connect with peers at a similar stage of business who are working through the same challenges and Authority process right there with you. Get fresh perspectives, ideas, and opportunities to collaborate and partner with other independent coaches and consultants. Many past group programme participants have gone on to create content together, attend each other’s events, and go for dinners as friends, of course. Only other smart, kind professionals. Dip into the community side as much or you wish to (no forced awkward networking situations here!)

Personalised Feedback on your Work

Monthly Content Clinics to get expert eyes on your ideas.

Whether it’s a sales page, newsletter, or any other critical asset. Once a month, access Ellen’s specific, actionable feedback to improve clarity, engagement, or sales potential on a key piece of content. You’ll be in expert hands. No more second-guessing or asking friends favours. All reviews are delivered asynchronously and shared for you to learn from others’ too.

Ask Me Anything: Drop in 1-1 Coaching & Strategy Support

Your space to overcome challenges, refine strategies, get unstuck.

Once per month, join a 75-minute, Ask Me Anything (AMA) with Ellen. Designed for you to bring whatever real-time challenges and business decisions you’d value expert attention on. It might be directly related to the Authority Process or it might be something else. Either way, you’ll get direct, focused support monthly. Don’t have a question that month? Feel free to join anyway to listen and learn alongside us.

In summary….

This level and breadth of support can easily wrack up many thousands in investments.

Instead, it’s being offered to a small group of Authority led business owners as an affordable solution to best-in-class business coaching for your unique business type.

That’s just
£999 GBP, all in.
for an entire year.

(Your membership renews annually, pricing locked in for as long as you choose to stay).

Get on the list

Authority Club follows a proven process

30 entrepreneurs went through this process with Ellen in 2024 alone. Here’s what you’ll be working on over the 12 months (and beyond) ->

  • To become known, trusted, and sought after, you need a clear narrative—one that communicates what you do, who you serve, and why you. This is where it starts.

    • Uncover your unique journey and lived experiences that shape your Authority.

    • Identify your One Big Idea—the bold concept that threads your work together.

    • Develop messaging that makes your offer easy to understand and exciting to buy.

  • Your Authority isn't just what you say, it’s what you put out into the world.

    You'll create content and assets that reflect your expertise and attract opportunities, whilst you sleep.

    • Create value-led content that resonates with your audience and builds trust.

    • Develop high-impact assets—like articles, talks, or lead magnets—that reflect your thinking.

    • Establish a consistent voice and point of view that sets you apart in your space.

  • The best businesses don’t rely on cold outreach or social media hustle they grow through trust, referrals, and reputation. You’ll learn how to build the right relationships that lead to aligned clients.

    • Design offers that map to your Authority and solve real problems for ideal clients.

    • Tap into strategic, collaborative ways to grow: think referrals, co-marketing, or partnerships.

    • Learn ethical, effective ways to turn conversations into clients without feeling salesy.

What Founding Members got from Authority Club so far (and why they’re sticking around)

Freb, Respiratory Health Coach

Coming from a clinical background, I had no idea how much I didn't know about building a successful coaching business. Authority Club is not just theoretical - it's hands-on guidance that actually makes sense to someone who speaks 'healthcare' fluently but finds 'business speak' confusing.

Emma, Climate Storytelling

I've loved working with Ellen on authority work and have benefited so much from her advice, practical guidance, and inspiration on running a one-woman agency. Being part of a broader group that holds accountability, raises the bar for what great looks like, and encourages continuous learning was an easy yes for me.

Alan, Facilitator and Data Consultant

I really enjoyed Authority Club and found it massively useful. I liked the balance of training sessions, solo learning and Ellen’s feedback. The most important output has been refining my One Big Idea – that was a big ‘aha’ moment, and has helped me get out of the rut I was in with the business.

Janinah, Impact Consultant

I'd already done two of Ellen’s programmes last year and found the library resources and training sessions to be super valuable. It made total sense to sign up to the longer version of the programme. I’m excited to develop my body of work based on client insights and grow on Substack.

Why join now?

  • Make true momentum before summer hits and be poised for your best Q3 in business yet

  • Join Authority Club now for £999 for the entire year with your rate locked in for life (the next intake will be £1,299).

  • Spots are limited, and each application is reviewed for fit. This isn’t a passive course, it’s a commitment to building your Authority and in turn, paying yourself generously.


    If you know this work is calling you… why wait?

Got questions? We’ve got answers.

  • Authority Club is designed for self-employed consultants coaches—think strategists, trainers, educators, mentors, advisors. If you sell your expertise and package it up for clients, the Authority Process will help you sharpen your positioning, build a body of work that speaks for you, and attract aligned clients through strategic relationships.

    This isn’t about hitting a certain revenue number it’s more about your readiness to do this work. If you're committed to creating more client demand, raising your rates, and being seen as the go-to in your field, you’re in the right place.

    AC may not be the right fit if:
    You’re not yet self-employed, haven’t started offering your services, or are still unsure of what you want to be known for. Or if your work is all done for you such as copywriting, Virtual Assistance or certain creative work.

  • Authority Club is designed to help you move from “good at what you do, but unclear how to communicate or grow it” to recognised, in-demand, and confidently charging more for your expertise and paying yourself generously as a result.

    By going through the Authority Process, you can expect to:

    • Define a clear, compelling positioning that makes your offer easy to understand—and exciting to buy.

    • Develop a body of work that builds trust and interest, even while you sleep.

    • Communicate what you do with confidence, clarity, and consistency.

    • Create more opportunities through content, conversations, and strategic collaborations.

    • Increase your rates and reduce the guesswork around where your next client will come from.

    • Feel more confident and aligned in your business decisions, marketing efforts, and overall direction.

    Most members report feeling much more clarity, confidence and energy within the first few weeks! And ultimately, that is why clients will choose you.

  • Authority Club runs on a 12-month rolling basis, giving you plenty of time to work through the process at a sustainable pace (no rush, no pressure to ‘keep up’)

    We all have lives: holidays, busy client periods, unexpected stuff and that’s not a problem. You’re not expected to show up to every single session to see results. Show up as it suits you.

    You’ll have 24/7 access to the materials, regular live sessions every two weeks, and a community that stays active all year.

    There’s no such thing as falling behind. That said, the more you engage, the more you'll get from it. Most members find a rhythm that works and get results because they’ve made space to consistently come back to the work.

  • The investment is £999 if you join by 11th May. After that, the price will rise to £1,299—but if you join now, your rate is locked in for life, even as the membership grows and becomes more valuable. If you choose to stay beyond your first 12 months, you’ll continue to pay your original rate.

    Payment plans are available, but please note: This is not a monthly subscription. If you opt for a payment plan, you’re committing to the full programme fee, just split across multiple payments.

    On your application form you can request a payment plan if you require.

  • Before your 12 months are up, you’ll get a heads-up and a clear decision window. You’ll be given the option to either:

    • Renew at your original rate (locked in for life),
      or

    • Opt out before the billing cycle begins again.

    If you don’t opt out during that window, your membership will automatically renew for another 12 months.

    You’ll be given a clear choice when the time comes. No surprises.

  • Authority Club includes two key touchpoints for personalised input:

    • Monthly AMA (Ask Me Anything) calls where you can bring specific challenges

    • Monthly Content Clinics to get feedback on your messaging, marketing, or visibility assets

    Aside from these, this is a group programme where 1-1 sessions are not available at the core membership level but can be purchased as an add on.

    If you’re looking for deeper 1-1 support, you can apply to upgrade to Authority Club Plus — a £3,999 package that includes everything in the core programme, plus 10 x 1-1 coaching sessions redeemable across the year.

    You can indicate your interest in this upgrade on the application form. If you're unsure, I offer a free discovery call before committing to the upgrade to help you decide.

  • Absolutely, you can find a page of previous clients, Authority Club members and other experts Ellen has helped on this page here.

  • Most sessions will take place at 4pm GMT, often on Tuesdays.

    The full events calendar will be available for you inside the AC community space but works for Europe, Africa and American timezones.

    For our Australasia friends, the time may be less ideal for live sessions. That said, all sessions are recorded, and you’ll still get personalised async Content Clinic feedback and community support even if you can’t always join live.

  • In short, no. Since you’ll get immediate access to all of the intellectual property inside, please purchase with discretion.

    I’ve designed this programme for people who already know this kind of work is what they need. If you’ve read the page, resonate with the goals, the values, and you feel ready to step into your Authority this should be an easy ‘yes’.

    That said, if you’re genuinely on the fence, please mention this in your application, and I’ll let you know if a short call is the best next step for you before committing!

  • Please drop your application in by 11th May latest to lock in £999 price point and join the next intake happening May 12th.

    If your application is deemed a fit, you’ll have 48 hours to agree to the T&Cs and make your payment.

    Here’s the link to apply!

For anything else, please send your query in below…

Ellen or a team member will get right back to you!