Become The Choice — Not Just A Choice

Next Cohort Starts 29th July 2026 for 6 months.

£499 all in.

For coaches & consultants who are great at what they do but haven’t yet found the words, message, and structure that make aligned clients come to them.

Join Authority Club

Authority isn’t about being famous.
It’s the modern career currency.

“In a world where the 9–5 is dying and white-collar work is evolving, building your Authority is the answer to not only stand out, but to survive in the future of work”
— Ellen Donnelly

Authority means being known, trusted, and sought after amongst the clients that you most want to serve.

Authority Club is where you’ll make that happen.

✔ Figure out exactly how to talk about what you do (and make important decisions about it, too)
✔ Package your expertise into a message that actually lands
✔ Build a body of work that positions you as the go-to in your space
✔ Create consistent inbound client interest without performing online
✔ Grow your business with clarity, confidence, and resonance

Six months to sharpen your positioning, articulate your value, and build a Body of Work that brings clients to you.

  • You are smart and ambitious for what your business can achieve in the world

  • You work with high-ticket clients e.g. as a consultant, strategist, coach, designer, facilitator, trainer or guide

  • You know you could differentiate yourself much more clearly, be more compelling and consistent in how you market yourself

  • You want to do more than deliver a service, you are interested in being an industry leader and well-established voice in your space (an Authority)

Authority Club was designed for you if….

  • You know that doing great work with real-world clients is required for great content.

  • You are an independent thinker and are not looking to be spoon-fed. You can think critically about the right steps for you, taking what resonates and discarding what doesn’t

  • You enjoy learning in community, and are low-ego

  • You appreciate access to high-impact trainings that can save you time and endless searching in the wrong places

  • You know that you have a positioning and clarity gap in selling your services and that it’s so hard to see your own label from outside the jar, and want help nailing that

  • You are ready to take things to the next level of reach, income and impact

  • You want to pay yourself generously, but you’re in this for the long run (not expecting quick fixes or get rich quick schemes)

Love from Authority Members Past & Present

  • I absolutely underestimated the impact Authority Club would have on my business. Ellen has this incredible way of taking entrepreneurial trends and insights and whittling them down into an program flexible enough to meet each of us where we are. Couple that with targeted feedback and access to a collaborative community... the value is HIGH.

    —Sarah Pritzl

  • Authority Club has been massively useful. I like the balance of training sessions, solo learning and Ellen’s feedback. The most important output has been refining my One Big Idea – that was a big ‘aha’ moment, and has helped me get out of the rut I was with the business.

    — Alan Rutter

  • I've loved working with Ellen on authority work and have already benefited so much from her advice, practical guidance, and inspiration on running a one-woman agency. Not to mention being part of a broader group that holds accountability, raises the bar for what great looks like, and encourages continuous learning .

    Emma Pegg

Authority Club runs from 29th July 2026 into January 2027.

A six-month, high-focus container for coaches and consultants who want to grow a lean but profitable, Authority-led business without burning out.

You’ll leave with…

Clarity 
Align your positioning and offer suite so that everything in your world points back to the same message. Finally, give your Authority the airtime it deserves, and your ideas time to compound.

Credibility 
Demonstrate your depth and original thinking with a Body of Work that does the heavy lifting for you.
Developing consistent, high-value content and publish your Hero Piece.

Commerciality 
Build the offer suite, business development plan and reach the connections you need to turn your Authority into a lean, profitable engine that serves your life.

Authority Club follows a tried and tested process

(A process 50+ entrepreneurs have been through). Learn more ->->

  • To become known, trusted, and sought after, you need a clear narrative—one that communicates what you do, who you serve, and why you. This is where it starts.

    • Uncover your unique journey and lived experiences that shape your Authority.

    • Identify your One Big Idea—the bold concept that threads your work together.

    • Develop messaging that makes your offer easy to understand and exciting to buy.

  • Your Authority isn’t just what you say, it’s what you put out into the world.

    You’ll create content and assets that reflect your expertise and attract opportunities, whilst you sleep.

    • Create value-led content that resonates with your audience and builds trust.

    • Develop high-impact assets—like articles, talks, or lead magnets—that reflect your thinking.

    • Establish a consistent voice and point of view that sets you apart in your space.

  • The best businesses don’t rely on cold outreach or social media hustle they grow through trust, referrals, and reputation. You’ll learn how to build the right relationships that lead to aligned clients.

    • Design offers that map to your Authority and solve real problems for ideal clients.

    • Tap into strategic, collaborative ways to grow: think referrals, co-marketing, or partnerships.

    • Learn ethical, effective ways to turn conversations into clients without feeling salesy.

Love from Authority Members Past & Present

  • Thinking of my business today and where it was before Authority Club is like night and day. I had a lot of ideas and a lot of skills, but my professional narrative was scattered and hence, left me unsatisfied in most areas. I signed up to Authority Club in order to find a balance and, perhaps, clarity. And that's exactly what it did. I re-wrote my story and focused my narrative on what I was actually passionate about, and lo-and-behold, my whole business changed. For the first time in years, I found saying what I did easy, and therefore found myself finally understanding my own business without caveats for any of its variants. I've since worked on some dream creative and editorial projects which was my goal all along.

    —Natalia Albin

  • I came wanting to narrow down my unique talents, gifts, what makes me stand out, and my unique position in the marketplace because I'm interested in a lot of things, I was looking for that external perspective about what makes me stand out. ]Ellen brings both business knowledge and market thinking, but also sees the person behind the business, their skills and talents. She's good at noticing patterns and distilling complexity. As a role model, I really am impressed by her ability to experiment, try new things, and continually grow her business/develop her work.

    —Pavlina Papashimova

  • I was struggling to figure out the thesis of my business, BUILD. I knew there was traction. But I struggled to explain it in a succinct way. Ellen was able to help me find and articulate the thread that tied everything together around a core argument. Creating that One Big Idea, making sure that I had a really solid argument that backed up my work, and then making a plan to get that idea out into the world in a way that mirrored my offers has been extremely helpful. Now I’m finding that people are reflecting the language I put out back to me. “I’ve seen BUILD everywhere and I really want to talk to you now…” It’s taking on its own life beyond me. That is what feels really, really exciting.

    Selena Coles

Your Investment

£499 for 6 months
(July - Jan ‘27)

Your Investment Includes:

  • Monthly AMA mentorship for your personalised questions you want coaching on from Ellen

  • The Authority Manifesto Curriculum

  • Library of on-demand sessions and trainings to work through at your own pace

Secure your space

The Authority Manifesto

A living, breathing playbook to grow your Authority-led business with high-ticket clients.

The Authority Manifesto helps you fill in the gaps on your unique journey to building profitable and personally fulfilling Authority-led business. It’s our core curriculum. Think of the Manifesto as a strategic, practical resource you can dip into as needed. Part interactive playbook, part case study, and part library. Dip into it as and when you need (no endless hours of video footage to watch on 2x speed).

Training Library

A vast library of previous trainings and valuable resources

Access a library of trainings on demand, to nail your Authority Story, Build Your Body of Work and grow your Clients & Connections. All trainings map to the Authority Manifesto so you can see how everything connects and get clear direction on specific topics you can implement right away.

Ask me Anything: Drop in 1-1 Help

Join a live group call to ask your specific question for some 1-1 coaching with Ellen.

Once per month, join a 75-minute, Ask Me Anything (AMA) with Ellen. Designed for you to bring whatever real-time challenges and business decisions you’d value expert attention on. It might be directly related to the Authority Process or it might be something else. Either way, you’ll get direct, focused support monthly. Don’t have a question that month? Feel free to join anyway to listen and learn alongside us.

In summary….

This level and breadth of support can easily wrack up thousands in investments.

Instead, it’s being offered to a small group of Authority led business owners as an affordable solution to best-in-class business coaching for your unique business type.

Your Investment


£499 GBP, all in.

for six months of support

CHECK OUT NOW

Love for Authority Club

“This is my life’s work.

Authority Club is the culmination of years of supporting talented professionals tell their story, and design businesses they love. This is the foundational work if you want a successful and fulfilling self-employed career.”

Join us for kick off, July 2026.
Spaces limited.

Join Authority Club in for six months of dedicated support for just £499.

I'm ready, let's go


If you know this work is calling you… why wait?

Got questions? We’ve got answers.

  • Spaces will be allocated on a first come first serve basis to applications. Please leave your details here and we’ll be right in touch!

  • Authority Club is designed for self-employed consultants coaches—think strategists, trainers, educators, mentors, advisors. If you sell your expertise and package it up for clients, the Authority Process will help you sharpen your positioning, build a body of work that speaks for you, and attract aligned clients through strategic relationships.

    This isn’t about hitting a certain revenue number it’s more about your readiness to do this work. If you're committed to creating more client demand, raising your rates, and being seen as the go-to in your field, you’re in the right place.

    AC may not be the right fit if:
    You’re not yet self-employed, haven’t started offering your services, or are still unsure of what you want to be known for. Or if your work is all done for you such as copywriting, Virtual Assistance or certain creative work.

  • Authority Club is designed to help you move from “good at what you do, but unclear how to communicate or grow it” to recognised, in-demand, and confidently charging more for your expertise and paying yourself generously as a result.

    By going through the Authority Process, you can expect to:

    • Define a clear, compelling positioning that makes your offer easy to understand—and exciting to buy.

    • Develop a body of work that builds trust and interest, even while you sleep.

    • Communicate what you do with confidence, clarity, and consistency.

    • Create more opportunities through content, conversations, and strategic collaborations.

    • Increase your rates and reduce the guesswork around where your next client will come from.

    • Feel more confident and aligned in your business decisions, marketing efforts, and overall direction.

    Most members report feeling much more clarity, confidence and energy within the first few weeks! And ultimately, that is why clients will choose you.

  • £499 for 6 months (29th July 2026 - 29th Jan 2027)

  • Absolutely, you can find a page of previous clients, Authority Club members and other experts Ellen has helped on this page here.

  • The last Wednesday of the month at 5pm UK time for 75 mins

    The full events calendar will be available for you inside the AC community space but works for Europe, Africa and American timezones.

    For our Australasia friends, the time may be less ideal for live sessions. That said, all sessions are recorded.

  • In short, no. Since you’ll get immediate access to all of the intellectual property inside, please purchase with discretion.

    I’ve designed this programme for people who already know this kind of work is what they need. If you’ve read the page, resonate with the goals, the values, and you feel ready to step into your Authority this should be an easy ‘yes’.

For anything else, please send your query in below…

Ellen or a team member will get right back to you!