How to run an Authority-Led business
Nail Your positioning, build a Body of Work, and leverage the right relationships
This guide was originally published as a three-part series. So grab a cuppa, settle in, and get your notepad ready... there’s a lot to take in.
Part One: Your Authority needs strong foundations and One Big Idea
In recent years, I’ve coached very specific type of client.
They are what I refer to as ‘Authority-led business’ owners. Such individuals, and I include myself amongst them, are tuned into the macro shift of the past decade that has de-institutionalised expertise.
Thanks to the internet anyone with a voice and an internet connection can create new economic pathways and career opportunities. No longer is financial and social capital tied exclusively to who you know, the school you went to or opportunities an employer bestows upon you…. opportunities are uncapped and are leveraged through the power of the internet.
The fact that I could come out of left field and build a direct line of communication with tens of thousands of people just by sitting in front of a keyboard writing, day after day, is a beautiful thing - Packy McCormick, Not Boring
Mahogany—bound encyclopaedias, once a household staple, have been traded for 60-second reels. (Well, in some cases).
As far as I see it (and this gets meta because my authority has become talking about authority?)…. Authority is the coin of our economic future. It's the modern career currency.
We’ve seen the rise of so many new digital economies with interchangeable names—think The Information Economy, The Passion Economy, The Creator Economy. This lingo where all trends point back to the economy has taken shape in this way because ‘nearly every big platform hits escape velocity by helping people make more money’.
I see first-hand how many of us have come to rely on our own individual economic advancement because the ‘system’ failed us. Working a 9-5 to secure a meaningful living, pension and security is no longer a truly reliable path.
Yet whilst there are no shortage of opportunities online, these digital economies are hardly level playing fields.
Creating content and hoping for virality and big payouts from brand deals is not a viable or sustainable business model for the majority of people.
It works great if you are already famous or have an existing large audience (think 2008 era bloggers who moved to YouTube). It can also work if you’re a business with big budgets for high volume and high quality content produced on demand. It can also work if you’re straight out lucky, or a unicorn.
As the 2020s rolled on, the reality emerged: millions of voices were left competing for the same scraps of attention online. Algorithms and entire platforms can change on a whim. ‘Enshittification’ was crowned Macquarie Dictionary’s word of the year last year following Cory Doctorow’s essay about two-sided marketplaces like social media:
So the platforms are unreliable, mostly. And if you are fortunate enough to gain mass visibility, rarely do shares and likes alone product a meaningful and (crucially) sustainable income stream.
What does work?
Creating clients.
My personal definition of a ‘client’ vs a ‘customer’, is that clients are beneficiaries of a high-value service. Whereas a customer might be the beneficiary of a product, or a one off transaction.
Authority- led businesses deliver high value services and they solve real problems. They are led by practitioners work in the field with their clients. These same practitioners will then create content to either attract said clients in the first place, or to share their learnings aka provide thought-leadership and education about their client work.
Take Esther Perel, the dominant world expert in relationships.
Many of my client base regard her as top fodder for career inspiration.
Esther is an expert because of the years of insights taken from client work in field, well before she is creating content (today, a media empire) about her work.
Whilst you don’t need to wait decades to start sharing your insights online, I do see a stark difference between true authorities and those who simply peddle motivational quotes and tid-bits.
Attention shouts, Authority Whispers
True authority cuts through the noise with clarity and precision, not volume.
The most respected experts build legacies brick-by-brick, through word of mouth and referrals, as much as they do through shareable content.
The true measure of authority isn't in self-proclamation but the number of clients and peers who regularly refer business to you.
If you're ready to move beyond the fleeting nature of content creation and build something that endures and true results along the way, it’s time to hone your Authority Foundations.
Successful authority-led businesses share these Authority Foundations:
They own a clear area of expertise - aka Authority.
They have a compelling idea that sticks in the minds of people they seek to reach
They are consistent. Not trend or idea hopping, they stay in their lane and let their expertise and insights deepen, over years (not months)
They also build a body of work and have a process for creating clients (later on in this piece).
As we’ve seen, an authority-led business is one built on deep expertise, genuine problem-solving, and earned trust that doesn’t rely on trends or algorithmic gods.
To make these Foundations memorable, here are your 3Cs!
Be Clear: Knowing and Owning your uniqueness
Your journey begins with absolute clarity on the position you are playing in.
Deeper than ‘having a niche’ it’s about owning a unique value proposition as well as a clearly defined persona — WHO you help.
When you have clarity you can succinctly describe how you solve problems, and these problem(s) must be ones your client is not only struggling with is willing to invest significant resources to overcome.
Go beyond surface-level pain points and identify the deep, persistent challenges that keep them awake, and cannot be solved by a band aid solution.
Such problems require a depth of insight and will allow you to get paid based on the value you deliver, not merely units of your time. (This is one of the biggest distinctions between Authority-led business owners and freelancers who are paid on day-rate).
Take a client I spoke to this week who’s exploring the intersection of product and operational challenges for SMBS. They have identified how they’ll save a subset of SMB clients money by reducing their inventory. This problem, at scale, can save them hundreds of thousands (if not millions) in revenue and so they can charge for their support based on a percentage fee of value. Not the one day it took them to solve.
Once you’ve nailed the problem areas you’re solving for, you need a unique insight or perspective on the problem.
Authority isn’t built by repeating the obvious and doing what everyone else is too. It is built having a distinct lens on your field, where you’ve developed novel beliefs and a propritary method as a result.
If this sounds hard, well, it should be.
Authority comes from mastery, not marketing.
We aren’t creating slogans here, we’re creating substance. There are no short cuts to developing your craft, spotting patterns and and having depth of insight.
Quick hint on doing this — it’s about the right positioning. If you’re reading this before 24th April you’re in luck: Join this positioning masterclass.
So if you’re figuring out your Authority, look inward not outward at what others are doing around you.
Consider, what have you been doing for a long time? Even if your CV doesn’t spell it out exactly.
Likely this will be something that has fascinated and challenged you for years and will continue to do so.
Mastery is the best goal because the rich can't buy it, the impatient can't rush it, the privileged can't inherit it, and nobody can steal it. You can only earn it through hard work.
Be Compelling: Making Authority engaging & actionable
Now you’re clear on your expertise, it’s time to make sure that others care about it, too.
Depth of insight alone doesn’t build authority, you need to have the added skill of communicating that insight in a compelling way. In a way that moves others to action — e.g. to hire you, yes, but also, to care and to talk about the insights.
An authority is compelling if it magnetises clients to you. There are many many storytelling frameworks out there but the one that has been most effective when I’ve used it with my clients, is to support them to develop their One Big Idea aka an OBI.
Your OBI is the cornerstone of your authority platform and the lens through which all your work is viewed. Your OBI not only provides “a spearhead for the work that you do” (as a client Alan described it) but can serve as a rallying cry to bring others into your world.
More than a list of credentials, it is an expression of all your myriad of ideas. For many Authority-led business owners this can feel a bit like ‘dumbing down’ your idea, which might feel wrong. But remember this is so that your OBI is sticky. Patrick Wyman, Host of the Tides of History podcast says “We’re not dealing with a crisis of expertise itself as much as a crisis of explanation”
So in the early days your OBI might be on your LinkedIn. In the later years… your OBI becomes your book, becomes your TED talk, becomes your movement.
Examples of prominent authorities OBIs:
James Clear transformed the complex science of habit formation into the accessible concept of getting "1% better every day."
Marie Forleo captured the essence of resilience and problem-solving with her mantra "Everything is figureoutable."
Mel Robbins has taken over the internet with her latest idea to simply ‘Let Them’.
Each of these ideas is simple enough to remember but profound enough to spark meaningful change.
And if you think your OBI has to make everyone happy? Consider the experience of Stef Sword-Williams who was publicly ridiculed for creating the brand F*ck Being Humble, which has gone on to become a movement much like these aforementioned industry titans.
BTW mine is ‘the future of work being entrepreneurships’ which ties into my coaching (helping expertise based entrepreneurs to stand out and get paid) and Monday Mornings (the future of work publication about the shift to mass entrepreneurism and the implications on society, business and individuals).
Between you and I though, I am working on tightening this further at the moment as I know my OBI can be sharper! It’s a lot easier to do this work for others… we are so close to our own ideas — case in point, so many of my clients are communications and marketing consultants!
Be Consistent: In it for the long haul
As you’ll have noticed, building authority is a marathon, not a sprint.
While viral moments might bring you temporary attention and income spikes, lasting authority comes from consistent and deliberate action over time.
The most respected authorities in any industry maintain a message may evolve, but that never really strays from their core principles or mission. By staying away from what’s trending, they can continuously build a substantial body of work both through content and real world client experiences, which compound over time.
A recent client said to me that they chose to work with me thanks to the ‘leadership’ in these newsletters. That leadership isn’t about copywriting prowess, it is simply a product of repetition and knowing my space intimately.
So the final C is about patience, dedication, and an unwavering commitment to your work. Time makes your ideas sharper and your frameworks more refined.
In the words of Chris Anderson you can build a long-tail of ideas around your work and unique tastes. This offers you staying power over trends, and infers specialisation over generalisation.
Or as my slides in this reel say: It’s not about keeping up, its about doubling down.
Those are the 3Cs that form the foundations of your Authority-building business journey: what you stand for — your big idea, your unique lens, and the space you want to own in your industry. It’s internal clarity and strategic direction.
Let's keep going. Part two is about is about how you communicate that to others. The offer, the language, the structure that makes people say, “Yes, that’s exactly what I need.”
Part Two: Your Body of Work is your best salesperson.
In Authority-led business building your Body of Work is your product/service itself, how you package it and any activity that markets it.
So a compelling body of work seamlessly blends your intellectual property and approach with the ways in which you draw attention to it.
Austin Kleon describes a body of work as ‘the slow accumulation of little bits of effort over time’.
Here’s your checklist for your Body of Work as an Authority-led business owner:
A definition that reflects your depth of insight and experience
A clear proposition that communicates your Authority and who it’s for
A set of assets (content, IP, messaging) that allow others to engage with you even when you’re not in the room
Define your boundaries
Your Body of Work needs clear boundaries and definitions.
If you’re looking for a new home, you can type the town itself into Zoopla to see what’s available, or you can ‘draw the map’ and show Zoopla the bits of the neighbourhood you’re really into, and which parts that frankly, you’d rather avoid.
Your Body of Work can be defined in the same way.
You can be in a broad field: design, psychotherapy, Go-to-Market strategy etc. But within those fields there will be your own territories map.
Your map might be tight: psychodynamic approaches to childhood intervention googles if this is a thing before continuing, it is. It might be broad, and either can work.
But you need to know what your body of work is, and importantly, what it is not.
It is your own unique way of working that you’ve developed over time by repeating your craft, spotting patterns, and building on these lived experiences.
For example: I spent time with coaches who coach founders last week (that’s me, too!). Even within this defined group there was an array of coaching styles, and founders that we coach. I was less able to engage with the session on coaching a founder and their team across departments of an organisation, for example. My clients are founders of small businesses.
So you must first define, and then spend time, to build Authority in a field.
There’s a reason I wrote about the Authority ’titans’ who’ve turned their expertise into 7 & 8 figure empires: these ‘titans’ had spent years developing their expertise privately before they became famous. If you try to seek fame first, you won’t get deep enough into your craft to be able to surface meaningful insights worth sharing.
I’m not trying to hem you into a box here — yes you do need to define this Authority area but you can choose to make it your own. To commit to learning about new fields, and new combinations of ideas and approaches. The main thing is that you are excited to spend time developing your thinking and deepening your craft.
One of the biggest newsletters in the world, Lenny’s Newsletter, said that product management alone wasn’t of enough interest to him to sustain a long term newsletter. He claims he’s far more interested in the “wider space of building products…improving your career, and building startups” which, “although made it harder to explain what my newsletter was about, the topics were close enough to make sense together, and I was able to stay excited about the work’”.
Stay excited.
Carve a proposition that sells your Authority
Next up, you will share your Body of Work with others, so that they get it, and, get excited too.
I’m reading Ryan Holliday’s book, Perennial Seller, revealing what makes art, idea or businesses last a lifetime. AKA they keep on selling for years after their first creation.
Holliday emphasises that you must be able to say of any project it is THIS and for THESE PEOPLE.
It’s not trivial to spend hours tweaking and refining this tightly defined proposition.
In fact, it’s essential if you want to make a difference and be remembered for what you offer the world.
The choices you make here can’t be compensated for in the marketing later. In fact, they are the marketing
Today, the barrier to entry for starting a business is so low, that I’d argue it’s not only advised but essential to care a lot about how you present your work. If you aren’t intentional, you’ll blend into the sea of sameness.
If you’re a consultant who sells time on a day rate for other businesses, you may not have had to consider this before. You never needed a tightly defined proposition to win the work… the client defined the scope of responsibilities for you. You’re a safe pair of hands to execute and your CV alone did the job.
But if you want to have clients seek you out, for something you do that is different, special, or commands well-beyond market rates? Something you could package up and sell to multiple different types of clients? You have to go away and do that thinking (spotting patterns and traits across your work and to define it into a set of activities) to define a your proposition.
Many clients reach out because doing this thinking is hard to do solo. “Help me to make sense of all my ideas and knowledge!” they say.
We spend time narrowing down exactly what they do, the steps involved, and put them into a process map using Canva or Miro, for example.
A lot of the best offerings have been crafted deliberately, and not in isolation.
Here’s an example of two different coaches to explain this point further and demonstrates where having a strong proposition makes all the difference — because it’s not just about knowing what you do (your internal positioning), but about shaping it so that it lands clearly and confidently with others.
Coach A has a new idea for a service offering. She puts this idea onto a new page on her Squarespace website. She creates a Substack post that tells people about her new offer, and shares it with her readers and her community, no problem.
Coach B has a new idea for a service offering. She starts testing the water with some clients she already works with. She posts online that she is looking for some people to do market research calls with. She captures what language they are using to describe this problem field. She writes up her thinking asks some trusted clients to check it resonates. She then puts it on a private landing page which she shares with a trusted peers community for feedback. She then takes the final pass of the page to her own coach, for the most brutal round of feedback yet. She finishes by asking her designer for some new brand assets for this service offering.
Which coach is more likely to sell out this offering?
I’m a proponent of the second way of doing things. Does it cost more, to have the communities, the design, the phone calls? Yes it does. (And that doesn’t mean you can’t occasionally create things on a whim)
But your most important work?
It needs designing with care, thought and attention if you want results that are long-lasting.
I really dislike when people in the online space rip off others’ ideas and messaging statements etc (it happens, a lot). They are trying to take the finished product of someone else’s work, and haven’t put the work in to figure out their own unique messaging, proposition and ideas.
It’s like when I use ChatGPT too much for condensing my thinking... I end up not really connecting fully to the outputs it spits out, because I didn’t do the work.
Here’s another line from Ryan:
If you’ve fallen into the sway of tracking your fellow creators on social media or you check the charts every week to see what other people are doing, you’re going to sap yourself of the discipline required to do what you are trying to do. Ryan Holliday
Discipline is the perfect way to describe it.
A Body of Work requires your discipline, as well as your focus, your curiosity, your passion. There are no shortcuts.
Create assets that showcase your thinking
Now you have your wonderfully crafted offering, it is time to deliver it to your people.
And, to be able to deliver it, you need to be able to sell it.
Many artists detest this part of the process, and feel literally, like a ‘sell-out’ when it comes to getting money for their work.
Novelist Ian McEwan said it like this “I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of brush salesman or double glazing salesman, out on the road to hawk this book. He got all the fun writing it. I’m the poor bastard who has to go sell it.” (Source).
Yep, the selling can suck.
But we, friends, are Authority-led business owners and selling is a skill-set we must master to stay afloat.
Thankfully selling doesn’t have to involve megaphones, cold calls or pestering.
Authority-led businesses (in my definition at least) should be putting the same time and attention into selling their thing as they did into marketing it.
That looks like inviting people to engage with your work, like a whisper not a shout, so they feel excited to engage with.
Assets are your friends here.
Developing a bank of assets (not just one, I’m afraid) is what will equip your business with the tools to grow, attract ideal clients and to showcase your Body of Work whilst you sleep. Assets include but are not limited to:
Blog posts / Substack posts
A book, ebook or zine
YouTube videos
Podcasts
A free course
An email series
Crucially, these assets should be either free, or significantly cheaper than your actual service is.
And, the more bingeable these assets, the better. You’ll then create the conditions for an ideal client to spend hours of time with you (even when you are not in the room) and get to know your thinking, approach, personality, and style to the point at which a ‘sale’ feels effortless. They are bought into you, uniquely.
Ensure that your assets reveal who you are and how you help in a way that feels like an invitation. That feels exciting, or even… mind-blowing.
I once went through an asset for a digital programme that was like a digital story. Clicking the ‘Next’ button excitedly, I was taken on a journey to the point that purchasing this programme was a no brainer.
In its most crude, ugly expression, assets could be called a ‘funnel’. But this isn’t just about data driven ads, clicks and upsells. It’s about treating your marketing like the product in and of itself. It’s about being generous with your ideas, and casting them wide.
I like the visual of planting flags. Wherever you go, leaving a little mark of yourself for others to find you. That podcast guest. The workshop for the community. The LinkedIn post. The free download.
Your people will discover those flags on their own journey, and come back to you to share that.
Like this person who reached out to me this week:
A nice byproduct of these assets, is how they connect to your existing clients, too.
They are like free gifts they get alongside working with you. Or reinforce why they chose you! Here’s an example of a client pinging me in Slack last week about one of my Substack ‘assets’:
Assets, unlike your time, have an infinite growth potential, and may even go viral from time-to-time.
As Seth Godin describes it in his book Purple Cow:
The power of our new networks allows remarkable ideas to diffuse through segments of the population at rocket speed.
And if you do get lucky and go viral, you’re in a great position if you have all those bingeable assets available for your new found fans to go through!
Whilst virality can’t be planned - and is outside your control - what you can control is consistency. Consistently putting the time on your calendar to go away and to create ideas you are proud of. Putting in the reps and turning them into digital assets. So that in time, you keep getting better at producing them and the world takes notice. It’s the whole ‘luck meets preparation’ thing. So focus on process, and the outcomes might just surprise you.
Part Three: Your next client will come from a friend not a funnel.
Authority-led businesses don’t rely on content alone. Their best opportunities often come from other people doing the talking for them.
You see, after studying the most in-demand consultants and coaches (and combing through my own client wins) it became very clear to me that the people in most demand always secured at least half of their business through word-of-mouth.
We’re trained to believe that content is king (and of course, it goes without saying, I’m a big advocate for great content) but the real magic happens when your ideas meet your relationships. It’s a combined effort alongside your positioning and body of work.
Add strategic connections into the mix, and you’ve got the recipe for an in-demand practice.
If you’ve been reading along thinking, “I’d love help applying this to my business”, do yourself a favour and get on this list.
Let me share something I don’t see talked about nearly enough: Your clients and existing connections are where the money is at. They are your powerful allies who can amplify your body of work, validate your authority, and bring a steady stream of clients your way.
Nurture your existing contacts
I was happy to be celebrating a strong Q1 in business this year.
Within those wins, only about 10% of the revenue came from a truly ‘cold’ channel. Meaning: 90% of clients came either from a warm intro (someone in my network referring me) or from a previous client returning for more.
If you’re nodding along but operating from more of a ‘cold start’, maybe you recently pivoted into entrepreneurship, changed industry or reshaped your offers, then your stream of leads might feel more like a trickle.
But that’s ok. We all start somewhere.
You know what you do have?
What I had when I started my business?
You have existing contacts.
People who already know and love you.
This is about connecting with previous colleagues, uni friends or peers. Anyone who trusts you because of who you are and know your values, personality or skillset. Not because of the headline grabbing statement you’ve been copywriting to an inch of its life.
Your network is already warm—don’t let it go cold just because you’re in a new field.
One of my 1-1 clients just landed a six month high-ticket consulting engagement with a consumer brand that would be on most creative business owners’ vision boards. It’s a dream. She is brilliant at what she does, but guess what… she already knew the team who’ve hired her.
Our coaching sessions haven’t been focused on opening that door, but on closing the deal. On crafting the right pitch, proposal, pricing and follow up process.
Another client is in negotiations with a leading software provider, for a similarly large engagement. Yet again, it is a team they’ve already worked with.
These aren’t one-call closes. There are five- six-figure deals and the trust required for those kinds of commitments isn’t built from hot air.
A blog or Whitepaper can only do so much ‘warming up’ of your ideal clients.
But if you have met someone in real life, worked with them or get a warm (hot?) introduction from a trusted source? You’re immediately setting yourself up for success in winning the business.
So — ask yourself. Are you having regular, genuine check-ins with your network? If you are, they are much more likely to hand over your dream opportunity.
During these check ins, also check in: how are you showing up? Are you listening, observing, being curious?
These are all are wonderful (free!) tools for connecting with people. Super-connector Chris Fralic responds thoughtfully to over 10,000 emails every year. His thesis is ‘the best way to be highly influential is to be human to everyone you meet’.
Show up where your people already are
Your clients are not hiding from you.
They are out there, doing their thing, waiting for someone like you to show up.
Posting on LinkedIn is rarely enough, the algorithm does not want you to cut through, especially if you’re trying to take audiences off the platform.
My advice to clients is always to actively engage in communities and networks that are available and to do so intentionally. This can be online, offline, professional or personal. They all work, provided that you are intentional, you want to be there, and your ideal clients might be there, too.
New doors and opportunities await you.
Serendipity calls your name.
I have a long list of these networks built from my own and client’s research over the years, and I’m putting them into a resource for consultants and coaches.
But when you find these groups, communities and spaces…. remember that you have to go first. Participate. Offer your time and workshops for free. DM people to have a virtual coffee.
It’s a confidence muscle you can build up, much like approaching a new machine at the gym… intimidating at first but soon, it’s second nature.
I landed a long-term client as a result of hosting a free workshop last year. This client is absolutely wonderful, and I don’t know that we’d have otherwise connected.
I put myself forward to do this workshop. And it’s funny because I know many business owners (especially those who consider themselves a leading authority) might well sniff at doing free work.
I say, bring it on! If (and only if) it’s for an aligned community and it’s building on your body of work. Why would you not?
Over time, showing up to the same places time and time again allows you to establish Authority with ease — thanks to the warm, fuzzy, organic word-of-mouth referrals that build over time.
“Oh have you met Stephen yet? You need to meet Stephen. Let me intro you”.
We forget that pre-Internet this was the only way most business happened.
So get on that speaking circuit, Slack channel and comment section! Your best clients are often one intro away.
Whilst you’re there, don’t forget to put yourself forward for opportunities, please. This isn’t cheating, this is the entire point! :)
Clients beget clients
One of the reasons I encourage newer coaches or independent consultants not to price themselves too high to start, is that when you have less experience it can pay (literally) to under-price yourself, so that you will win the work.
When you have clients, if you do high quality work for them and you get them amazing results then you create a world where your existing clients become your biggest advocates and in turn, lead to referrals.
Then over time, as demand for your services surge, so can your rates. You should price yourself according to what the market is demanding of your time. I know Alex Smith for example, top strategy consultant whose fees have massively increased since going viral on LinkedIn and growing his community.
But Alex went viral on LinkedIn because of the depth of insight he shared on LinkedIn. The only way he had such depth of ideas, was the number of clients he’d worked with, I assume on more standard consultant rates.
I am such a big advocate for this process: Doing great work with real-world clients is what helps you to create great content, which in turn, creates even better clients.
And getting those clients starts by always delivering high-quality work for the clients you already have.
Because the best marketing? Is being exceptional to work with.
If you consistently meet your clients’ expectations you’ll find yourself winning their repeat business and gain access to their black book of contacts.
Many independent consultants I’ve met are so focused on their skillset (e.g. strategy, advisory, training, leadership coaching etc) and forget that delivering a great service also entails knowledge and execution around the business-side of their practice, too:
Which looks like learning how to effectively:
Write proposals
Send follow ups without annoying a prospect
Design smooth onboarding processes
Manage boundaries between deliverables and what a client asks for
Close off an engagement
Re-engage old clients in the right way
I’ve learnt a lot of this stuff from my career in client-facing roles, often from previous bosses, and now from other coaches or mentors ahead of me in their journeys.
We often learn this stuff by observing leaders.
A client sent me this message after a call we had about whether we’d continue ongoing work:
What can I say, all of the details matter!
You know you’ve claimed your Authority status when others talk about you when you’re not in the room.
There is a reason the advice is written in this order— because this journey starts with your own sense of agency. It starts by crafting your positioning in a way that is clear and compelling for others and it is grounded in the existing experience that you already have.
Your agency then continues as you build a Body of Work that ensures your ideas can scale beyond you.
Doing these two things first means that when others are thinking of your work, not only is it clear and memorable, but you should be top of mind thanks to a recent or particularly insightful piece of writing, or podcast conversation that you recently published.
Authority takes resonance and visibility.
But without the connections, strategic referrals and relationships? It’s nearly impossible to build a fully booked client base.
People buy from real people, not taglines and sharp copy.
That's it folks! Thank you so much for reading.
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