The realities of building a scalable programme (and how you can join mine: Authority Club)
Many scalable programmes don’t work. Here’s the inside scoop on Authority Club, soon to be two years old.
Authority Club officially reopened its doors again this week, and this time, it’s the strongest it’s ever been.
This post shares the journey of Authority Club (my highest revenue and highest customer volume offer to date) and, is also an invitation.
You can join Authority Club this January for six months of highly structured and supportive guidance to grow an Authority led business -- don't sleep on this one as it's the final window to join until at least July 2026.
Today, Authority Club officially reopens and this time, it’s the strongest it’s ever been.
First up: A (re) Introduction to Authority Club
Authority Club helps coaches and consultants become the go-to Authority in their space by using long-form writing that fills their practice in just six months.
With the structured support, live sessions and peer group, founders who follow the guidance and take daily action on their business, will get this result, should they want to. We have some folks building slower, more intentionally, and that suits them too. AC is not a performative space. It’s full of very thoughtful, kind entrepreneurs who are smart and know their stuff.
Their challenge? Before joining Authority Club it’s often “I know I’m good, my work is deep, but my words don’t show it and I struggle to articulate why someone should choose me”.
Whether that’s as a systems change coach, a product marketing pro, a b2b saas copy expert, coach for sensitive professionals or data training expert. AC members aren’t freelancers. They’re building authority-led businesses that require a very different level of thinking, articulation and support
AC is for entrepreneurs who aren’t really selling a tangible product, but are selling their belief and worldview to the clients who will pay top rates for that very original thinking, and expertise.
To do that, requires a very specific set of skills.
Being able to articulate a clear, and compelling One Big Idea for your work. This idea creates a through line for all your messaging, and sets you apart from all the other coaches and consultants out there because you become clear and specific, without boxing yourself in.
Knowing how to create demand for your coaching/consulting work, through a Body of Work aka content (often long form) which has ideal clients reaching out to you saying “you’ve read my mind and articulated something I’ve never found the words for!”. Long-form thinking that is the antidote to the short form content hamster wheel many founders are on (ineffectively).
Delivering a Signature Offer to your clients, one that allows you to do your best work, deepen your craft, and spot patterns amongst them. These patterns become the basis of a scaleable offer suite that allows you to divorce the time-to-money equation so many are stuck in. One much like AC is for me, perhaps?
AC is a holistic, business-focused container that covers much more than just ‘here’s how to stand out online’.
This is the methodology that works.
Members go through the ABC process: Write your Authority Story (A); Build your Body of Work (B); and Grow Clients & Connections (C).
It’s built on the same principles and tools I’ve used to sustain a six-figure business for three years straight, without dancing reels, green screens or chasing the algorithm. I’ve got here with a humble audience size, a deep Body of Work, and true north star clarity.
I teach what I know, and do personally, but also, lessons observed from the hundreds of clients’ businesses I get to see inside. I’m privy to what is (and isn’t) working in their corporate training pilot, partnership strategy, course launch, group coaching programme, or long-term client retainers…. so members get my insights from across the board.
The folks inside AC are diverse in age, location, nationality, gender and what their businesses do. This richness creates a unique set of brains to build alongside. But their commonality? Everyone is building an expertise-led business around their unique life and professional experience. To become known for something in their field — a belief, a proprietary method, a more values-aligned way of doing business, etc.
The personal side matters too. Almost every founder I work with hits the same wobble: “Who am I to be an Authority?” This comes up when charging top fees, sharing your worldview publicly, choosing a clear focus and letting your work be seen.
That’s where my ICF accredited coaching skillset comes in. To support with the very personal questions that come with this territory. Traditional marketeers will slap a slogan on your work; I’ll help you find the right business focus that will last and the mental toolkit to sustain it, too. I’m here to support you articulate the depth you already have so that perfectly aligned clients come to you for exactly who you are.
So if you are ready to start building a visible body of work that positions you as, through clear messaging, magnetic writing, and calm confidence… I built Authority Club for you.
We kick off in January and run until July, but spaces are available to secure from today on a first come first serve basis. Learn more and secure your space here.
This is not a huge membership where I don’t know your name or anything about you (yuck). This is intimate, capped at 50 members (Dunbar’s number, y’all!). I know where everyone’s business is at, and regularly reference what you’re up to individually in trainings.
Exactly what’s included inside
The Authority Manifesto
Start by creating a clear, compelling narrative that positions you as the obvious choice for your ideal clients so you can sign those drawn to your story, not just your skillset. You’ll do this through The Authority Manifesto: a living, breathing guide that helps you clarify your unique positioning and articulate what makes your work unmissable.
Member Jaz Marfo said “The Manifesto alone was worth joining, it felt like Ellen was speaking directly to me, pulling everything in my business into clarity”
P.S. once you sign up, you’ll get access to this Manifesto if you would like to do some learning over the new year break!
High-Impact Trainings & AMAs
Cut through the noise with original, live trainings designed to help you take things off your to-do list—not pile more on. Each session is designed to reduce decision fatigue and choose what works for your business, simply. Every fourth week, join a live Ask Me Anything call for your personalised questions so you can stop second-guessing and move forward faster.
Example trainings from 2025: Making your One Big Idea Stick, Getting Clients for your Signature Offer, Writing & Growing a Newsletter. And, if there’s a training I’m not the best person to deliver, we bring in guests. For example, this year we covered on WTA fudge is going on with LinkedIn lately, how to use Notion as your central command center, how to pitch effectively and more.
Content Clinics
Get my honest, expert feedback on your content every month so you’ll turn ‘good ideas’ into high-converting client-attracting assets that are our in the world. These Clinics ensure you’ll finally get out of your own head and into momentum, knowing exactly what to tweak to make your writing connect and convert. Long-form content drops very welcomed and encouraged!
Peer Support & Ideation
Authority Club lives inside Circle, so it’s easy to connect with others doing the same work. You can ask for peer feedback, share your wins, or even take things offline. I often see members co-work together, guest on each other’s podcasts, or just hype each other in the social media feed.
Once a month, we run a guided peer ideation session where you can talk through your ideas, get outside perspective, and see what really lands with real humans. No forced networking; only genuine connection with people who get it.
Love from AC members for other AC members!
All has been designed to offer frequent touch points that will guide you to filling your coaching/consulting practice with aligned clients. Clients who want to pay you for your exact Authority area.
If you’re inside AC, your work should command at least £1k+ per client. Most members already do or realise quickly that they can.
So with this next round at an investment of just £950 you’re primed to recoup your investment fast.
Too many entrepreneurs sit on the sidelines, waiting for the perfect moment to invest in their business, and in that time waste months on ‘strategies’ strung together built on FOMO and freebies.
Making a commitment to a comprehensive support structure like this could make everything feel easeful, clear, and more fun.
Some proof this stuff works from existing members….
Chloé went from a referral-only business to a public launch, a new website, a new LinkedIn strategy and signed four ideal clients within the same period
Ambra unlocked her OBI (“fear is your compass”), honoured it, and is now travelling with her coaching practice remotely from Costa Rica.
Dharmesh doubled down on his authority and launched a retreat in Sardinia for his product founder clients.
Natalia repositioned around the film industry, previously a pipe dream and since signed a top-tier production client within months.
Sarah used my discovery call approach and began turning “maybes” into confident “yeses.”
I could go on…
So if you want to do this exact work with me next year, I would love to have you join us. You’re reading this and that means you ‘get it’. To secure a remaining space, and get some pre-reading ahead of kick off, your next step awaits you.
How Authority Club Came To Be
I think of this as my life’s work. Authority Club is the culmination of 13 years in the field supporting talented professionals tell their story, and design careers and businesses they love. I won’t tell my entire career history here, but that’s my through-line.
I’m entirely convinced 9-5s are in decline and more of us need to learn how to not only survive the future of work, but can thrive, if we’re intentional about it.
I believe Authority is the antidote to hustling through, accepting any old gig just to keep the lights on. The antidote to having your skills and time squeezed and commoditised, and to having to keep up with the churn of social media which has diminishing returns.
Authority building is the thoughtful approach that takes your professional experience and turns it into a clear narrative and set of offers that makes finding clients who want that exact thing, a much simpler path.
Will you be joining us?
Until next time,
Ellen
