Latest from the newsletter

How Ellen came up with her three offers: Begin with The Ask, Become The Answer and Build The Practice after her work defining her ideal client more clearly as Authority Brands.

Ellen shares her recent consistency experiment, views on the pros and cons of the platforms and some hard won lessons.

Coaches and consultants sell ideas, so their businesses shape-shift. Lock in your positioning, One Big Idea and Hero Piece, and build something that lasts.