The Path from Certified to

Fully Booked

blue fabric background behind Ellen Donnelly

Feel ‘called’ to coaching… but need clients to coach?

Join the group coaching and mentoring programme that will teach you how to define a market-leading coaching proposition, master talking about your work (online and offline) and authentic sales.

Jumpstart your practice, get a steady stream of clients and pinch yourself each day that you get to call this ‘work’.

Leave your details to join the waitlist for the next PTFB

+ Bi-weekly live training sessions designed to fill your practice (x 7)
+ Community space + Coworking sessions to get the work done, no excuses
+ Resources, templates + brand assets to take the guess work out of marketing and create work you are proud to put out into the world… and has clients contacting YOU

Your Coach, Ellen Donnelly, has spent the last decade supporting entrepreneurial professionals and helped thousands on their path to discovery their most fulfilling work.

Since launching her own coaching practice, The Ask, in 2020, she's sold hundreds of thousands of pounds in coaching to individuals, and helped many to pivot their careers and build businesses around their talent. She’s tried it all, and learnt from her own mistakes on the path to fully booked and is inviting a small group of coaches to join her build thriving coaching practices this year.

gold glitter background behind photo of Ellen Donnelly

Creating a healthy flow of clients as a new coach is hard

Many fall in love with the art of doing coaching, but then struggle to fill their practice and to make a living from their new skillset.

…. It doesn’t have to be so hard with the foundations in place. There is plenty of opportunity available for you it just requires that you claim your space and take massive action towards your goals.


  • Turning your new coaching skillset into a financially sustainable business

  • Knowing the exact steps you need to take to stand out from the sea of competition and secure clients

  • Overwhelm of all of the possible ideas you could pursue and offers to create

  • Confidence & mindset niggles... what if you’re not as good at this coaching thing as you should be?!

  • Balancing coaching alongside other income streams or responsibilities and giving it enough time in the week to grow your efforts and see results

Perhaps you’re concerned about:


But you’d love:

  • To pay yourself a healthy income every single month from coaching, whether thats $5k or $10k sooner than later

  • To spend your days transforming the lives of your ideal clients, working on your own schedule

  • To build a body of work around your coaching ideas and unique philosophy

  • To feel really confident about the value you provide your clients and how you are showing up online

  • To positively impact your clients lives for the better, and the world at large, with a values driven approach to coaching - congruent and ethical each step of the way

Join Path to Fully-Booked
Small group coaching & mentoring with Ellen
over 4 months.

Define a market-leading proposition for your coaching business, master authentic selling and relationship-building, and how to talk about your work both online and offline.

Ultimately, discover your own path to getting paid doing what you love.

Coaching alumni

Coaching alumni

Emily
Quarter-Life Coach

I'm absolutely loving the experience working with Ellen. I feel much more confident every week I spend with her, she has a remarkable way of bringing clarity to tangled thoughts. Each week, I feel more and more assured about my life mission.

Nicki
Co-Founder Coach

Ellen is a motivating, output focussed coach who brings support rooted in her own experience. I launched my CoFounder coaching business during our time together and created a structured sales process, explored my creativity and built a range of product offerings.

Genevieve
Coach to System Changers

Ellen has provided me with a lot of clarity when it comes to my strategy and language for my positioning. It feels really unique and powerful and very me. I feel really confident about all the foundations we've built together.

Franck
Neurodiversity Coach

Working with Ellen helped me refine my existing propositions and develop new ideas; the overall process helped me challenge myself in identifying elements I wouldn’t have landed on solo.

Kate
Life & Mindset Coach

Working with Ellen has challenged me in the best way. I never would have given myself this much space to think about my mission, ideal client and be so clear on what it takes to grow without her as my coach.

Flora
Product Leadership Coach

Ellen has a lot of knowledge and is able to share that quickly and thoughtfully. She really understands me and my business and I'd recommend for any coach or one person business owner.

Marcella
Executive Coach

Ellen helped me to build a coaching business with high quality clients that light me up, and land an opportunity in coaching that has surpassed my corporate income.

Byron
Founder Pyschology Coach

Ellen’s support has been invaluable getting my new founder coaching and psychologist brand off the ground. She has a solution for every mindset, marketing and sales challenge.

The Process

HOW YOU’LL SPEND THESE FOUR MONTHS…

  • Nailing your coaching Authority statement and creating confidence in your story so that you stand out as the expert you are

  • Defining a Signature Offer (package) and price point that pays your bills so that only a handful of sales per month can replace your 9-5 salary

  • Designing a credible brand and proposition for your business, for free (or next to nothing) using online tools and Ellen’s brand templates

  • Discovering the marketing approach and content creation strategy that works for you… without sleazy DMs and posting into the void

  • Financial planning towards your future, incorporating money mindset and self-employment security staples

  • Selling coaching (why its so similar to doing coaching) and finding your own discovery call style and approach

  • Showing up and being gritty and taking action, even when its uncomfortable

  • Building inner resilience and belief system that stands the test of time

  • Being an incredible coach, working in line with your values and creating goodwill in the market for a sustainable practice

  • Being challenged by an expert a few steps ahead who can light the path and show you what’s possible — celebrating you and your potential

WHAT’S INCLUDED IN THE 4 MONTHS OF SUPPORT

  • 7 x 75 min live group training sessions (2 per month) super tactical and action-focused, with implementation time and support in between, plus plenty of Q&A and individual hot seat coaching time

  • All sessions recorded, with 1 year access

  • Path to Fully Booked Key Resources designed to grow your coaching practice

  • Community chat and live co-working space with other members (think of this as your new office!)

  • Massive amounts of direction, progress and clarity week on week

  • Ellen’s expert eyes on your coaching business, ideas, marketing and messaging week on week for live feedback and guidance to go further, faster

Your Investment


£1,150 GBP

That’s your all in, one time investment to build a thriving coaching practice and gain insights that have taken Ellen four years to build.

Plus a community of peers to refer you work, lift you up, and design your new future alongside.


2 part payment plan available.

GROUP SIZE 8-10

FAQs

  • You are a great fit for Path to Fully Booked if you can say YES to the following questions:

    - I want to coach individuals to achieve transformations in their lives/careers/businesses
    - I want to grow a healthy pipeline of coaching clients that will allow me to pay myself a consistent income stream
    - I want to save a lot of time and headaches (and money) wasted on the wrong things or faffing around piecing advice together
    - I am not currently ‘fully booked’
    - I want to grow a values based coaching business where I can get paid to be of genuine service to people
    - I enjoy first-principles based learning and know I can apply what I learn to my unique situation, but also ask Ellen for her personalised feedback and support

    If you are looking for lots of personalised 1-1 support, to be spoon fed answers or be given ‘copy and paste’ formulas that are generic, this is not for you

  • No, Path to Fully Booked has been designed specifically for new coaches, to cover similar ground to her 1-1 options but as this is a group programme, is priced at 1/5 of the price point of the 1-1 Unique Contribution 5 month programme: check out this link for details if you want personalised support

  • If you back yourself to be working with clients and start creating the foundations of a healthy coaching practice, absolutely. Similarly, if you have decided to build a life/business/career coaching business without a certification then you are still welcome.

    This programme is for those who identify as a coach - in that your role is to guide clients through a transformation. How you do this is up to you, but please note this programme is not suitable for consultants or coaches who are really selling a methodology eg ‘marketing coach’.

    This is about human transformation, personal/professional development work.

Ellen Donnelly wearing gold satin dress, smiling at the camera with red lipstick

Have another question?

Have another question?