FAQs about coaching with The Ask

All the questions you might have before we get started.

  • Ellen has three 1-1 coaching programmes:

  • High Expectations is a 6- month programme, or you can enquire about a bespoke coaching arrangement for your needs, for us to determine in your initial consultation. We can set up a rolling programme with 2-4 hours of support per month, minimum 2 month commitment

  • Consultants are more oriented towards handing you answers, and I'm here to help you find your own answers. Don't get me wrong, I have plenty of insights and strategies to share when relevant. But our primary focus is tuning into what’s right for you, developing your ability to navigate challenges and make decisions long after we work together. 

  • I’m located in sometimes-sunny London, UK, but Zoom is our connector anywhere across the globe. My clients are from the UK, the States, Madagascar, Mexico, and more!

  • I aim to offer massive value for our work together without the eye-popping “celebrity coach” rates that are out there. A typical investment is often around £2-3k for three to four months of support, which includes our regular sessions (a few hours per month), support via your private DM space, session notes, my reflections and any resources or tools I provide.

    All coaching is personalised, though, so in our initial consultation we’ll design the right package for you.

  • I'm direct, action-oriented, and focused on results. Expect challenging questions, honest feedback, and a push outside your comfort zone. But also expect unwavering support, practical strategies, and a good laugh now and then. This work is important, but it doesn't have to be deadly serious!

  • I don’t just call myself a coach: I’m certified with an Accredited Diploma in Transformative Coaching from Animas Centre for Coaching (International Coaching Federation-approved, which is basically the industry gold standard). And by now, I’ve coached 150+ clients through The Ask, so you can trust that I’ve got plenty of experience under my belt. 

  • Whilst coaching is much less about specific industry knowledge and more about asking the right questions, most likely I will have experience coaching in your industry, having worked with entrepreneurs across a wide spectrum of sectors. I will always do my homework on your sector if we are working together, and my clients have come from all over—tech, PR, nutrition, sexual health, and more, just to name a few. However this is not consulting where I bring market data to your business, you are the subject matter expert, and my role is your co-pilot, thought partner and accountability to support your growth and evolution!

  • Think of it as a no-pressure, get-to-know-you session. It's a chance for us to see if we click and if coaching together feels like the right move. I'll guide you to better understand where you're at and whether coaching could be your next step. No hard sell, no awkward pitches—just a genuine, exploratory conversation on both sides!

  • Every engagement is customised, so we get fully focused on your own particular goals. For earlier-stage founders, our work might end up revolving around learning to step up massively in your self-belief, skills, and personal leadership. For more established entrepreneurs, you might be coming to coaching with a decision to make (about your direction, team, financing for example) or an idea for a new phase that you’d like to explore. The key is always meeting you where you are and helping you get where you want to go.

  • Please go ahead and reach out, and we’ll chat it through!